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News Release -
'How I Increased Our Business Turnover (Takeout) From 1200 pounds/Week To Just Over 2500 pounds in 6 Months.'Create Your Mr. X Book Success Story
case study...What did I do? I increased the turnover of our takeaway (takeout) from 1200/week to just over 2500 in just 6 months. I work for my uncle and for a period of 7 months I was in charge of running the business whilst he went abroad. The only bit of marketing we did (prior to this time) was a postcard size advert in the newspaper during Christmas. We did not advertise the whole year round because we did not get good results from it. On reflection, what I am about to say defies logic --- we also used to do a leaflet drop of our menus which always brought in new customers, however, we didn't continue it. This was done whenever the business slowed. These two methods were our only bit of marketing. After studying Jay's 'Money Making Secrets of Jay Abraham and Other Marketing Wizards' (Mr. 'X' Book), I realized that we were making so many mistakes in running our business. The biggest mistake we made was that we did not capture the names of our customers because we did not know exactly who we were serving and how many customers we had. We also did not calculate the marginal net worth of each customer. The first thing I implemented was capturing the names of our customers and recording it into a card index system. Having analyzed the business I realized that we could easily capture approximately 50% of our customers' names. These were the customers who left their name, address and phone numbers to have their meals delivered to them. The other half needed some 'creativity' to capture so... I borrowed an idea from a friend who has a guest book for his hotel customers and adapted it to my takeaway. I had a 'guest' book at the front of the counter that had columns for name, address, phone and a comment on what they thought about the food at the takeaway. The incentive given to the customers were that all people in the book would be invited to special events in the future. After getting the names it was so simple to increase the business. Firstly, I sent out a thank you letter to each of the customers on my list. Next, I sent a small note with the weekly specials and the menu every week for the five months that followed it (initially to only 50 people - so we don't waste money on testing). The result... we doubled our business. The most important lessons... You have to question things and ask, 'Is there a better way?' You must measure and record everything - for example, how many customers you have and who they are. Be willing to try things - even if you fail. Make sure you are in regular contact with your customer - otherwise they may forget you!
I no longer work with my uncle. In fact, (I'm) on the verge
of opening my own business, but all these facts can be
verified...
Jay's Comments..... Congratulations to Abdul for his fine application of the principles of the marginal net worth of a customer, taking advantage of the back end, and testing and tracking. I chose this case study because of its utter simplicity and remarkable results. How basic! Simply capture the names and contact information of your customers. Educate them as to why they should do business with you again, and then ASK them to do business with you again. Don't make things too complicated (Abdul didn't even have a computer). You don't need technology. You need to take action. Just do it. Abdul could have done more:
And consider this: The expense and effort for Abdul's establishment to execute his program and the others I've mentioned are negligible. A far more effective and efficient approach than the 'adverts' in the local papers, and probably even the leaflet drops. Your challenge: Utilize the process I spoke of earlier and apply the principles Abdul used in development, implementation, or to revise a marketing project for your own enterprise. Again, I welcome your comments on the new Case Study section of the newsletter at moneyconnection@abraham.com. <>~<>~<>~<>~<>~<>~<>~<>~<>~<>~<>~<>~<>~<>~<>~<>~<>~<>~<>~<>~<> * Advertisement * I don't do this often. Last year I did it once. There was another time about three years ago. This will probably be the only time this year, and perhaps for years to come. But if you want me to give you immediate marketing advice for F*R*E*E*, you'd better be heads-up. My biggest challenge is getting people to believe the time they spend with me can really revolutionize their businesses, regardless of my $5,000 per hour price. So I'm going to prove it to you by giving you 2 hours of my time for F*R*E*E*. Come on, be honest. You think my normal consulting fee of $5,000 per hour --$40,000 per day --- is out of this world ridiculous, don't you? Oh, you like getting this newsletter enough, but on more than one occasion, you've asked yourself, 'What can Super Star Marketing Guru Jay Abraham possibly say that would be worth $5,000 per hour?' You're not alone. Most people find it hard to believe what anybody could say could be that valuable. But not everyone... David Hall paid my fees, and this is what he had to say... 'Jay Abraham made me a staggering $35 MILLION dollars in just 18 months.' David is not alone. Vic Conant paid, and it resulted in $900,000 in just 2 months; and an additional $10 million in the next 15 months. Ask him if my fees are worth it. More importantly, join me for a F*R*E*E*, 2-hour conference call, and find out for yourself. I'm not kidding. You pay nothing for this call, except the nominal line charges from your telephone company. There are two critical reasons why I am doing this and a whole laundry lists of benefits you'll get from being on the call. If you already know this is a call you have to be on --- and it is --- view the details at our registration site: Regards, Jay P. S. There are severe limitations on the number of people who will be able to get on the call, so I strongly suggest you to register today at:
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